Couldn’t join us for AdFest 2025? Watch the full video of the "Fireside Chat: Brand Marketing and AI: Representing Your Brand’s Purpose and Values in Changing Times" Thank you to moderator Melissa Anderson and panelists Annie Castellano (Edward Jones), Matt Kerbel (Turo), and Kelly Mahoney (Ulta Beauty) for kicking off AdFest 2025 with a powerful conversation on balancing AI innovation with brand authenticity. A key theme: staying true to core values is what earns consumer tr

Missed this session live at AdFest 2025? Watch the full video of the "Fireside Chat: Clicks to Content: Finding New Ways To Reach Audiences" Thank you to moderator Andy Cotten and panelists Brett Geeser (Blue Wheel Media), Jeanne Jennings (Sosemo), and Adam Kmiec (UnitedHealth Group) for an insightful discussion on shifting beyond clicks. Highlight: real impact comes from creating content-driven experiences that deepen audience relationships—not just chasing metrics. 📅 Septe

Missed this session live at AdFest 2025? Watch the full video of the Fireside Chat: Clicks to Content: Finding New Ways To Reach Audiences Thank you to moderator Andy Cotten and panelists Brett Geeser (Blue Wheel Media), Jeanne Jennings (Sosemo), and Adam Kmiec (UnitedHealth Group) for an insightful discussion on shifting beyond clicks. Highlight: real impact comes from creating content-driven experiences that deepen audience relationships—not just chasing metrics. 📅 Septemb

Didn’t get the chance to join us at AdFest 2025? Watch the full video of the Fireside Chat: AI at the Core: Real-World Applications for Smarter Marketing Thank you to moderator Ryan Sands and panelists Chris Becker (THG), Sean Strauss (Mediahub), Kieran Smith (Razorfish), and Casey Barile (Domino’s) for showing how AI is transforming marketing today. Takeaway: AI works best when applied to real-world problems like personalization, targeting, and campaign measurement—turning i

In “Marketing as the Strategic Driver: A CEO’s Perspective on Reinventing a Brand & Building a Culture of Innovation,” Christie shared how marketing, when elevated to the executive level, can reinvent brands and shape company culture. A big thank-you to Christie for bringing her perspective and energy to the stage—it was the perfect way to set the tone for the day. 📅 September 14–17, 2025 📍 Ritz-Carlton, Dorado Beach, Puerto Rico

AdFest 2025 Fireside Chat: "Building Bridges: Impactful Data Strategies in a Fractured Landscape" Thank you to moderator Cameron MacMillan and panelists Zach Lain (PepsiCo), Mark Kapczynski (REMAX), and Lance Dobson (Shed) for an in-depth discussion on how brands are balancing privacy with performance. Key takeaway: future-proof data strategies rely on trusted partnerships, clean rooms, and infrastructures built for both compliance and growth. 📅 September 14–17, 2025 📍 Ritz

Jeffrey Alderman, the SVP of Sales & Marketing at AdMedia, kicked off the first day of content for AdFest 2025 with some opening remarks.

Renee Edwards , Director of Global Social Media & Digital Communications at Hewlett Packard Enterprise, will bring more than 15 years of...

Brandi Watkins , Director of Media & Digital Marketing at Carter’s, will bring nearly two decades of experience in integrated strategy,...

Lance Dobson , Senior Director of Marketing, Data, and Analytics at Shed, will bring more than 15 years of performance marketing and data...

Kieran Smith , Director at Razorfish, will bring more than a decade of experience in paid search and digital strategy to the AdFest 2025...

Cal Salvaggio , Global Head of Paid Media at THG, will bring more than a decade of paid advertising expertise to the AdFest 2025 Fireside...

Valerie Dorer , Vice President and Group Director at Digitas, will bring more than 12 years of paid search expertise to the AdFest 2025...

Parthiv Sheth , Vice President of Marketing in the Marketing & Growth Organization at AT&T, will bring his expertise in digital...

Cameron MacMillan , President of Leisure.com, will moderate the AdFest 2025 Fireside Chat Building Bridges: Impactful Data Strategies in...

Chris Becker , Senior Paid Media Manager at THG, will bring his expertise in digital marketing and paid media strategy to the AdFest 2025...

Sean Strauss, Director of Performance at Mediahub, will bring more than 15 years of expertise in digital strategy and customer...

Kelly Mahoney , Chief Marketing Officer at Ulta Beauty, will bring more than 20 years of experience in data-led marketing and customer...

Joy Altimare , Global Chief Marketing Officer at Saucony, will bring over two decades of brand innovation expertise to the AdFest 2025...

Casey Barile is the Director of Marketing at Domino’s, where she leads initiatives that connect national brand campaigns with local...