📣 We’re excited to welcome Anthony So, SVP, Head of Search Marketing at Starcom, to AdFest 2026 for the panel “The Modern Agency Partnership: Brand Expectations.” As brand expectations continue to evolve, agencies are being asked to bring more than channel execution. Today’s strongest partnerships require deeper strategic thinking, faster adaptation, stronger measurement, and a clear understanding of how media decisions connect to broader business goals. Anthony will bring t

📣 We’re excited to welcome Meredith Sweeney, Marketing Director at 3 Day Blinds, to AdFest 2026 for the panel “Creator Commerce: The New Customer Journey.” As creators, communities, and social platforms play a larger role in how consumers discover and evaluate brands, marketers are rethinking how those touchpoints fit into the broader customer journey. This conversation will explore how brands can connect creator-driven awareness with performance, measurement, and long-term

We’re excited to welcome Alexandra Van Horn, Director of Customer Acquisition at FOX Nation, to AdFest 2026 for the panel “Omnichannel Strategies: A Connected Customer Journey.” Today’s customer journey spans more channels, platforms, and touchpoints than ever before. This conversation will explore how marketers can connect media, creative, measurement, and audience strategy to better understand how each channel contributes to discovery, engagement, and conversion. Alexandra

📣 We’re excited to welcome Matthew Lorton, Senior Vice President of Media at Zimmerman Advertising, to AdFest 2026 for the panel “The New Marketing Playbook.” Marketing is entering a new era shaped by AI, automation, changing consumer behavior, and increasingly complex paths to discovery and conversion. This conversation will explore what marketing leaders need to rethink as technology changes how brands reach consumers, measure impact, and create competitive advantage. Matt

📣 We’re excited to welcome Annie Castellano, Managing Director, Brand + Sponsorships at Edward Jones, to AdFest 2026 for the panel “The Power of Brand: Building Trust That Drives Growth.” As consumers become more selective about the brands they engage with, trust has become one of the strongest drivers of loyalty, relevance, and long-term growth. This conversation will explore how brands can build meaningful relationships, stay consistent across touchpoints, and turn trust i

We’re excited to welcome Steven George, Manager of Paid Search at Tinuiti, to AdFest 2026 for the panel “Marketing Beyond Search: Winning in the New Discovery Landscape.” Consumer discovery no longer begins with a single search engine. Today, people find brands across AI assistants, social platforms, marketplaces, creators, retail media, and a growing mix of digital touchpoints. Steven will bring the agency and paid search perspective to the conversation, sharing how marketer

We’re excited to welcome Malina Saiming, Associate Director of Paid Search at Omnicom Media, to AdFest 2026 for the panel “The Modern Agency Partnership: Brand Expectations.” As brands expect more from their agency partners, the strongest relationships are built around strategy, transparency, adaptability, and a clear connection between media execution and business outcomes. Malina is a highly motivated, data-driven marketer with a master’s degree in marketing and more than s

We’re excited to welcome Christi Reynolds, Senior Director of Media at Virgin Voyages, to AdFest 2026 for the panel “The New Marketing Playbook.” Marketing leaders are navigating a rapidly changing landscape shaped by evolving consumer expectations, new technologies, shifting media habits, and increasing pressure to connect every investment to measurable business growth. Christi will bring the brand and media perspective to the conversation, sharing how marketers can think mo

We’re excited to welcome Elizabeth Strandberg, Director of Marketing Planning & Strategy at Walmart, to AdFest 2026 for the panel “Marketing Beyond Search: Winning in the New Discovery Landscape.” Consumer discovery no longer begins with a single search engine. Today, people find products and brands across AI assistants, social platforms, retail media, marketplaces, creators, and a growing mix of digital touchpoints. Elizabeth will bring the brand and retail perspective to th

We’re excited to welcome Tabitha Hernandez, Director of Retail Search at Publicis Groupe, to AdFest 2026 for the panel “The New Marketing Playbook.” Marketing is being reshaped by changing consumer expectations, new technologies, evolving media channels, and greater pressure to connect every investment to measurable business outcomes. This conversation will explore the trends defining the industry’s next chapter—from retail media and data strategy to measurement, emerging tec

📣 We’re excited to welcome Adam Kmiec, SVP of Enterprise Brand Management at UnitedHealth Group, to AdFest 2026 for the panel “The New Marketing Playbook.” Marketing is being reshaped by changing consumer expectations, new technologies, evolving media channels, and greater pressure to connect brand investment to measurable business outcomes. This conversation will explore the trends defining the industry’s next chapter—from retail media and data strategy to measurement, emer

We’re excited to welcome AJ Beals, Digital Marketing Program Manager at TaylorMade Golf, to AdFest 2026 for the panel “Creator Commerce: The New Customer Journey.” Today’s customer journey increasingly begins with creators, communities, influencers, and social commerce. This conversation will explore how brands are building authentic partnerships that drive awareness and engagement while connecting those efforts to measurable business growth. AJ has led performance marketing

We’re excited to welcome Amanda Loeffler, Group Director of Paid Search at Wpromote, to AdFest 2026 for the panel “The Modern Agency Partnership: Brand Expectations.” As brands expect more from their agency partners, the strongest relationships are built on more than execution alone. Today’s agencies are being asked to bring deeper strategic thinking, stronger channel expertise, clearer accountability, and a better understanding of the business outcomes their clients are tryi

We’re excited to welcome Dr. Lisa Tan, Director of Global Alliance for the Pass Kindness Forward movement, to AdFest 2026 for “Passing Kindness Forward: Human Connection in an AI World.” As AI transforms the way we work, meaningful human connection remains the foundation of great leadership, strong communities, and lasting brands. Dr. Lisa will share the story behind Puerto Rico’s global kindness movement and the effort that generated more than one million certified acts of k

We’re excited to welcome Maria Matulskaya, Senior Director of Digital Marketing, to AdFest 2026 for the panel “The Modern Agency Partnership: Brand Expectations.” As the media landscape becomes more complex, brands are asking more of their agency partners—from stronger strategic thinking and deeper platform expertise to greater accountability around performance, innovation, and business impact. Maria is a Senior Director of Digital Marketing with 15+ years of experience leadi

We’re excited to welcome Leo Yang, Performance Marketing Manager at Yerba Madre, to AdFest 2026 for the panel “The Power of Brand: Building Trust That Drives Growth.” As marketers face increasing pressure to prove performance, brand trust remains one of the strongest drivers of long-term growth. This conversation will explore how brands can build meaningful connections, stay relevant across channels, and translate stronger brand relationships into measurable business results.

We’re excited to welcome Frank-Lamont Wade, Director of Performance Marketing at University of Phoenix, to AdFest 2026 for a fireside chat on “Omnichannel Strategies: A Connected Customer Journey.” Today’s customer journey rarely follows a straight line. Consumers move across search, social, email, content, paid media, and digital experiences—often interacting with a brand multiple times before taking action. Frank-Lamont will share his perspective on how marketers can build

We’re excited to welcome Nishtha Jain, Global Search and External Innovation Platform Leader at CSL, to the AdFest 2026 stage as a keynote speaker! Her keynote, “The Irreplaceable Edge: Why the Next Era of Media and Marketing Belongs to the Boldly Human,” will explore what becomes more valuable—not less—as AI transforms how brands operate, create, connect, and compete. As technology advances at unprecedented speed, the differentiator won’t simply be who adopts the newest tool

Jeff is a seasoned digital marketing professional with over 15 years of experience drWill Ferguson is Chief Growth Officer of Razorfish, where he spearheads the agency’s business development, client expansion, and cross-functional growth strategy. With over 15 years of experience spanning CRM, media, and production, he has built a reputation for uniting diverse disciplines to deliver sustainable growth and measurable outcomes for global brands. His leadership reflects a deep

Jeff is a seasoned digital marketing professional with over 15 years of experience driving brand growth through innovative, data-informed strategies. Known for his leadership in Paid Search, YouTube strategy development, and affiliate marketing, Jeff brings a unique blend of creative vision and analytical precision to every project. With a background in media and communications, along with advanced certifications in digital strategy and analytics, Jeff has been recognized acr