AdFest 2026 Welcomes Alexandra Van Horn, Director of Customer Acquisition at Fox, as Speaker

We’re excited to welcome Alexandra Van Horn, Director of Customer Acquisition at FOX Nation, to AdFest 2026 for the panel “Omnichannel Strategies: A Connected Customer Journey.”

Today’s customer journey spans more channels, platforms, and touchpoints than ever before. This conversation will explore how marketers can connect media, creative, measurement, and audience strategy to better understand how each channel contributes to discovery, engagement, and conversion.

Alexandra Van Horn is Director of Customer Acquisition at FOX Nation, where she leads paid media strategy and customer acquisition efforts across a diverse portfolio of channels and partners. In her role, she oversees cross-channel media investment and works to connect audience strategy, creative, measurement, and platform performance to drive subscriber growth. Alexandra oversees campaigns across direct media buys, programmatic, paid social, affiliate marketing, sponsorships, and strategic platform partnerships, with a focus on understanding how each channel contributes to the broader customer journey. She works closely with teams across marketing, search, social, production and content to build integrated campaigns around FOX Nation’s programming and brand priorities. Her approach balances performance data with audience behavior, using measurement and testing to determine where investment can have the greatest impact. Alexandra is particularly focused on how marketers can move beyond evaluating channels in isolation and instead understand how they work together to drive both discovery and conversion.

Join us for the conversation at AdFest 2026, September 14–17 at Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico.

This is the final week to register.

Register now: https://www.islandadfest.com/