AdFest 2026 Keynote Announcement: The AI Marketing Transformation Journey by Dave Beauparlant, Advisor at TwinPoint Collective

Keynote Announcement: The AI Marketing Transformation Journey

AI is transforming marketing fast—but behind the polished case studies, the reality is often a lot messier.

At AdFest 2026, Dave Beauparlant, Advisor at TwinPoint Collective, will take the stage for The AI Marketing Transformation Journey, exploring how CMOs are actually leading through AI-driven change.

Drawing on 20 years of transformation leadership at Starbucks and Microsoft, Dave will unpack where organizations are getting stuck, what’s changing for marketing leaders, and what successful AI transformation really requires—from culture and operating models to leadership and entirely new ways of working.

It’s early. It’s messy. And it’s already working.

🌴 We look forward to welcoming Dave and the rest of the AdFest community to Puerto Rico next week! Learn more at https://www.islandadfest.com/.