AdFest 2026 Welcomes Simona Drapkin, Vice President, Media at Critical Mass, as Speaker

📣 We’re excited to welcome Simona Drapkin, Vice President, Media at Critical Mass, to AdFest 2026 for the panel “Omnichannel Strategies: A Connected Customer Journey.”

Today’s customer journey spans more channels, platforms, and touchpoints than ever before. This conversation will explore how marketers can connect media strategy, audience insights, creative, and measurement to build more cohesive experiences from discovery through conversion.

Simona will bring the agency and media leadership perspective to the discussion, sharing how brands can better connect channels, reduce fragmentation, and create omnichannel strategies that feel more unified to the customer while still driving measurable performance.

🌴 Join us for the conversation at AdFest 2026, September 14–17 at Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico.

This is the final week to register.

Register now: https://www.islandadfest.com/