AdFest 2026 Welcomes Anthony So, Starcom's SVP Head of Search Marketing, as Speaker

📣 We’re excited to welcome Anthony So, SVP, Head of Search Marketing at Starcom, to AdFest 2026 for the panel “The Modern Agency Partnership: Brand Expectations.”

As brand expectations continue to evolve, agencies are being asked to bring more than channel execution. Today’s strongest partnerships require deeper strategic thinking, faster adaptation, stronger measurement, and a clear understanding of how media decisions connect to broader business goals.

Anthony will bring the agency and search perspective to the conversation, sharing how modern partnerships can stay collaborative, accountable, and effective as the media landscape becomes more complex and performance expectations continue to rise.

Anthony So is a Digital Marketing Executive with 20+ years of experience specializing in Performance Media. In the course of his career, he has formulated global search strategies for Fortune 500 clients and was responsible for managing annual media billings exceeding $100MM. His experience spans across many verticals including Auto, Telecom, Travel, Retail, QSR, Pharma, Finance, and CPG.  In his current role, Anthony serves as the Senior Vice President, Head of Search Marketing at Starcom.  He leads a team of 40+ Paid Search & SEO Practitioners across 4 offices in the US.

🌴 Join us for the conversation at AdFest 2026, September 14–17 at Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico.

This is the final week to register.

Register now: https://www.islandadfest.com/