AdFest 2026 Welcomes Joe Kratochvil, Director, Strategy & Planning at Spark Foundry, as Speaker

Speaker Announcement! We’re excited to welcome Joe Kratochvil, Director, Strategy & Planning at Spark Foundry, to the Creator Commerce: The New Customer Journey panel at AdFest 2026!

As creators, communities, influencers, and social commerce continue to reshape the customer journey, this conversation will explore how brands are building partnerships that go beyond attention to influence consumer behavior and drive measurable business results.

Joe will join fellow industry leaders to discuss how brands can balance creator authenticity, brand safety, consistency, and performance, as well as where creator commerce fits within the broader media and performance marketing strategy.

🌴 We look forward to welcoming Joe and the rest of the AdFest community to Puerto Rico next week! Learn more at https://www.islandadfest.com/.