AdFest 2026 Welcomes Ilona Ritoch, Director of Digital Marketing at Exelixis, as Speaker

We’re excited to welcome Ilona Ritoch, Director of Digital Marketing at Exelixis, to AdFest 2026 for the panel “Omnichannel Strategies: A Connected Customer Journey.”

Today’s customer journey spans more channels, platforms, and touchpoints than ever before. This conversation will explore how marketers can connect digital strategy, media, audience insights, and measurement to create more seamless experiences from discovery through conversion.

Ilona will bring the brand-side digital marketing perspective to the discussion, sharing how marketers can think more strategically about channel integration, customer touchpoints, and building omnichannel programs that are both cohesive and measurable.

🌴 Join us for the conversation at AdFest 2026, September 14–17 at Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico.

This is the final week to register.

Register now: https://www.islandadfest.com/