AdFest 2026 Welcomes Marisa Smith, Head of Growth at Blue Bottle Coffee, as Speaker

📣 Speaker Announcement! We’re excited to welcome Marisa Smith, Head of Growth at Blue Bottle Coffee, to the Creator Commerce: The New Customer Journey panel at AdFest 2026!

As creators, communities, influencers, and social commerce continue to reshape how consumers discover and connect with brands, this conversation will explore what it takes to turn creator-driven attention into meaningful engagement and measurable business growth.

Marisa will join fellow industry leaders to discuss what makes creator partnerships truly effective, how brands can balance authenticity with consistency, brand safety, and performance, and where creator commerce fits within the broader media and growth strategy.

🌴 We look forward to welcoming Marisa and the rest of the AdFest community to Puerto Rico this week! Learn more at https://www.islandadfest.com/.