AdFest 2026 Welcomes Tabitha Hernandez, Director of Retail Search for Publicis Groupe, as Speaker

We’re excited to welcome Tabitha Hernandez, Director of Retail Search at Publicis Groupe, to AdFest 2026 for the panel “The New Marketing Playbook.”

Marketing is being reshaped by changing consumer expectations, new technologies, evolving media channels, and greater pressure to connect every investment to measurable business outcomes. This conversation will explore the trends defining the industry’s next chapter—from retail media and data strategy to measurement, emerging technology, and the future of customer discovery.

Tabitha is a marketing and growth executive with more than 18 years of experience across growth, media, eCommerce, CRM, demand generation, retail media, and digital transformation. Throughout her career, she has led large-scale marketing investments, built high-performing teams, and scaled global programs across North America, EMEA, LATAM, and APAC. Her work focuses on creating data-driven growth strategies, modernizing marketing operations, and connecting marketing investment to revenue, profitability, customer acquisition, and efficiency.

Join us for the conversation at AdFest 2026, September 14–17 at Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico.

This is the final week to register.

Register now: https://www.islandadfest.com/