AdFest Welcomes Will Ferguson, Razorfish's Chief Growth Officer, as Speaker

Jeff is a seasoned digital marketing professional with over 15 years of experience drWill Ferguson is Chief Growth Officer of Razorfish, where he spearheads the agency’s business development, client expansion, and cross-functional growth strategy. With over 15 years of experience spanning CRM, media, and production, he has built a reputation for uniting diverse disciplines to deliver sustainable growth and measurable outcomes for global brands. His leadership reflects a deep understanding of how creativity, technology, and data combine to transform client experiences. Throughout his career, Will has consistently fueled new business momentum, deepened client partnerships, and unlocked innovative go-to-market strategies that shape the future of marketing.

Prior to joining Razorfish, Will held senior executive roles within leading advertising and technology companies, driving high-profile client engagements across industries including automotive, retail, technology, financial services, and CPG.

A decorated U.S. Army veteran, Will has been a vocal advocate for veteran inclusion in advertising—helping to foster community, influence industry policy, and create pathways for veterans to enter the field. His advocacy reflects the Razorfish values of accountability, inclusion, and ambition that define the agency’s collective purpose.