AdFest 2026 Welcomes AJ Beals, Digital Marketing Manager at TaylorMade Golf, as Speaker

We’re excited to welcome AJ Beals, Digital Marketing Program Manager at TaylorMade Golf, to AdFest 2026 for the panel “Creator Commerce: The New Customer Journey.”

Today’s customer journey increasingly begins with creators, communities, influencers, and social commerce. This conversation will explore how brands are building authentic partnerships that drive awareness and engagement while connecting those efforts to measurable business growth.

AJ has led performance marketing at TaylorMade Golf since 2019, overseeing paid media, affiliate, SEO, and partner relationships across platforms including AdMedia, Google, Meta, YouTube, Reddit, and Microsoft. After six years on the agency side, he joined TaylorMade and has helped scale the brand’s digital programs through some of golf’s most dynamic periods, with a focus on efficiency and sustainable growth. He has also been a driving force behind TaylorMade’s incrementality measurement practice and is actively building into emerging areas including AI search and creator commerce.

Join us for the conversation at AdFest 2026, September 14–17 at Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico.

This is the final week to register.

Register now: https://www.islandadfest.com/