AdFest 2026 Welcomes Adam Kmiec, United Health Group's SVP of Enterprise Brand Management, as Speaker

📣 We’re excited to welcome Adam Kmiec, SVP of Enterprise Brand Management at UnitedHealth Group, to AdFest 2026 for the panel “The New Marketing Playbook.”

Marketing is being reshaped by changing consumer expectations, new technologies, evolving media channels, and greater pressure to connect brand investment to measurable business outcomes. This conversation will explore the trends defining the industry’s next chapter—from retail media and data strategy to measurement, emerging technology, and the future of customer discovery.

Adam is a senior marketing, brand, and digital transformation executive with more than two decades of experience driving growth and transformation across healthcare, retail, and CPG. At UnitedHealth Group, he leads enterprise brand strategy, partnering with executive leadership to connect brand, reputation, customer experience, and growth. Previously, Adam held senior leadership roles at Walgreens Boots Alliance and Campbell Soup Company, as well as several leading ad agencies.

🌴 Join us for the conversation at AdFest 2026, September 14–17 at Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico.

This is the final week to register.

Register now: https://www.islandadfest.com/