AdFest 2025 Welcomes Will Ferguson as Speaker

Will Ferguson, Chief Growth Officer for Tag Americas, will bring his expertise in media, CXM, and creative to the AdFest 2025 Fireside Chat Independent Agencies vs. Holding Companies: A New Era of Media Partnerships. With leadership experience across dentsu roles since 2016, including Head of Growth for iProspect US and Managing Director of Addressable Solutions at dentsu Media, Will has helped major brands such as Mondelez, Ralph Lauren, Heineken, Unilever, and New Balance adopt innovative identity and production solutions. In this conversation, he’ll share how brands are evaluating agency structures in a market that demands speed, transparency, and channel fluency—exploring the strengths and trade-offs of independent and holding company models and the capabilities needed to drive growth.

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As Chief Growth Officer for Tag Americas, Will Ferguson spearheads the development and execution of the Tag growth strategy. Leveraging his deep expertise in Media, CXM, and creative, Will implements innovative production technologies and solutions to ensure clients are equipped for success.

Before joining Tag, Will served within various dentsu roles since 2016. Most recently, he was Head of Growth for iProspect US, rejoining the team in 2023 after being Managing Director of Addressable Solutions at dentsu Media. In this capacity, Will led the adoption of dentsu’s identity offerings.

Throughout his career, Will has managed notable accounts across the auto, retail, travel, and technology sectors, holding various leadership positions in Performance Marketing and Account Management.