AdFest 2025 Welcomes Valerie Dorer as Speaker

Valerie Dorer, Vice President and Group Director at Digitas, will bring more than 12 years of paid search expertise to the AdFest 2025 Fireside Chat Independent Agencies vs. Holding Companies: A New Era of Media Partnerships. Based in Boston, Val leads the Digitas US Paid Search practice, where she helps brands like Walmart, Sephora, Whirlpool, and Dropbox navigate the evolving search landscape with strategies that balance performance, innovation, and creativity. At AdFest, she’ll share her perspective on how brands evaluate agency structures in an environment that demands speed, transparency, and channel fluency—highlighting the specialized capabilities and decision-making that impact marketing agility.

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Val has over 12 years of experience in paid search, all on the agency side, helping brands navigate the evolving search landscape with strategies that balance performance, innovation, and creativity. Based in Boston, she currently leads the Digitas US Paid Search practice. Val is originally from Miami, though she spent 10 years of her childhood in Brazil. Outside of work, she shares life with two beloved bulldogs and her husband Bob who is currently on the golf course.