AdFest 2025 Welcomes Lance Dobson as Speaker

Lance Dobson, Senior Director of Marketing, Data, and Analytics at Shed, will bring more than 15 years of performance marketing and data strategy expertise to the AdFest 2025 Fireside Chat Building Bridges: Impactful Data Strategies in a Fractured Landscape. Having led growth initiatives for brands such as Microsoft, Crocs, Backcountry.com, Disney Stores, and 1800 Contacts, Lance specializes in blending rigorous data analysis with creative strategy to scale acquisition and retention. At Shed, he has spearheaded transformative projects in attribution, GA4/BigQuery data pipelines, and advanced reporting, redefining how the company measures performance and informs decisions. At AdFest, he’ll share his perspective on how brands can balance privacy and performance while building future-proof data infrastructures and effective partnerships.

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Lance Dobson is a seasoned performance marketer and data strategist with over 15 years of experience driving measurable growth for consumer brands including Microsoft, Crocs, Backcountry.com, Disney Stores, 1800 Contacts, Lifetime Fitness, and more. As Senior Director of Marketing, Data, and Analytics at Shed, he leads performance, data, analytics, and growth initiatives across multiple channels, combining rigorous data analysis with creative strategy to scale customer acquisition and retention.

He has spearheaded transformative projects in marketing attribution, GA4/BigQuery data pipelines, and advanced reporting that have redefined how Shed measures performance and informs decision-making.

Known for his straightforward, data-driven approach and passion for solving complex marketing challenges, Lance shares actionable insights that resonate with both technical and creative teams. Outside of work, he enjoys exploring Utah’s outdoors, coaching is daughter's many sports and experimenting with ways to integrate technology and data into everyday life.