AdFest 2025 Welcomes Kieran Smith as Speaker

Kieran Smith, Director at Razorfish, will bring more than a decade of experience in paid search and digital strategy to the AdFest 2025 Fireside Chat AI at the Core: Real-World Applications for Smarter Marketing. Kieran has guided multimillion-dollar campaigns for global brands including Samsung SmartThings, Citigroup, McDonald’s, Microsoft, and Unilever, blending analytics with creativity to deliver measurable growth. At AdFest, he’ll share how AI and machine learning are being applied beyond the hype—streamlining workflows, predicting intent, and enabling marketing teams to drive real ROI.

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Kieran Smith is a digital marketing professional with over a decade of experience helping major brands grow through smart, data-driven paid search strategies. He’s managed large-scale campaigns for Fortune 500 companies, turning complex challenges into clear opportunities that drive real results.

With deep expertise in the Automotive, Financial Services, Education, and Logistic spaces, Kieran has led multimillion-dollar campaigns and guided teams in building scalable solutions that push performance forward. Along the way, he’s partnered with brands like The Vanguard Group, Truist, C.H. Robinson, Enterprise Holdings, and Chili’s—delivering strategies that connect with audiences and move the bottom line.

Kieran is passionate about using paid search not just as a performance channel, but as a growth engine. He’s known for balancing analytics with creativity, mentoring teams, and keeping an eye on what’s next in digital marketing.