AdFest 2025 Welcomes Jeff Alderman as Speaker

Jeff Alderman, a seasoned sales and marketing leader with 25+ years of experience, will moderate the AdFest 2025 Fireside Chat Redefining Search: Marketing Where Consumers Start Today. A results-driven performance marketer and digital strategist, Jeff has helped businesses and agencies across industries—including retail, financial services, travel, health, and B2B—transform their digital growth strategies. As discovery shifts from traditional search engines toward AI-native platforms, marketplaces, and social, Jeff will guide a discussion on how leading brands are adapting their search, SEO, and measurement strategies to reach consumers where they begin their journey today.

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Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many industries, including retail, eCommerce, financial services, payments, insurance, health, travel, QSR, and B2B. Over the past 25 years, Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation, and business development practices. He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the pure Michigan treasures.