AdFest 2025 Welcomes Chris Becker as Speaker

Chris Becker, Senior Paid Media Manager at THG, will bring his expertise in digital marketing and paid media strategy to the AdFest 2025 Fireside Chat AI at the Core: Real-World Applications for Smarter Marketing. At THG, Chris leads paid media initiatives for LOOKFANTASTIC and other global brands, driving growth through data-driven optimization and innovative campaign execution. Recognized with multiple awards for his contributions—including THG’s Cyber Award and Beauty People’s Choice nominations—Chris has a proven track record of building high-performing campaigns that deliver measurable ROI. At AdFest, he’ll share how AI and machine learning are transforming marketing workflows, enabling predictive insights, and reshaping how brands connect with consumers.