AdFest 2025 Welcomes Casey Barile as Speaker
- Nick Fernandez
- 1 day ago
- 1 min read
Casey Barile is the Director of Marketing at Domino’s, where she leads initiatives that connect national brand campaigns with local market execution across more than 7,000 stores in the U.S. With expertise spanning pricing strategy, media planning, and franchisee engagement, she has been instrumental in shaping Domino’s data-driven approach to consumer insights and operational storytelling. Casey is also a strong advocate for purpose-driven marketing, known for translating complex trends into actionable strategies that resonate across the QSR landscape. At AdFest 2025, she joins the Fireside Chat AI at the Core: Real-World Applications for Smarter Marketing to discuss how brands are applying generative AI and machine learning for real ROI—streamlining workflows, predicting intent, and optimizing spend.
Casey Barile is the Director of Marketing at Domino’s, where she leads strategic initiatives that connect national brand campaigns with local market activation. With deep expertise in pricing strategy, media planning, and franchisee engagement, Casey has helped shape Domino’s approach to consumer insights and operational storytelling across more than 7,000 stores domestically. She’s a passionate advocate for purpose-driven marketing, known for translating complex trends into actionable strategies that resonate across the QSR landscape.