AdFest 2025 Welcomes Cal Salvaggio as Speaker

Cal Salvaggio, Global Head of Paid Media at THG, will bring more than a decade of paid advertising expertise to the AdFest 2025 Fireside Chat Redefining Search: Marketing Where Consumers Start Today. At THG, Cal leads paid media strategy and execution across international markets, driving growth for brands such as Myprotein, LOOKFANTASTIC, Cult Beauty, and Dermstore. With deep experience in performance marketing and data-driven growth, he offers a global perspective on how brands can adapt discovery strategies in an era where AI-native platforms, marketplaces, and social channels are reshaping the consumer journey.

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Global Head of Paid Media at THG, leading strategy and execution across international markets with over a decade of experience in paid advertising. I have spearheaded campaigns for some of the world’s most recognisable brands, including Myprotein, LOOKFANTASTIC, Cult Beauty, and Dermstore. My expertise spans performance marketing, data-driven growth, and navigating the evolving landscape of digital discovery. I’m passionate about helping brands cut through complexity and bring a global perspective on how paid media can deliver real impact.