AdFest 2025 Welcomes Brett Geeser as Speaker

Brett Geeser, Head of DTC at Blue Wheel Media, will bring more than 15 years of experience in performance marketing, digital strategy, and brand management to the AdFest 2025 Fireside Chat Clicks to Content: Finding New Ways to Reach Audiences. Having led growth initiatives for brands including Bluemercury, Humble, Caudalie, Sol de Janeiro, and Jack Black, Brett specializes in bridging brand vision with performance marketing execution. In this discussion, he’ll share how marketers can adapt targeting, measurement, and creative strategies in a privacy-first era—exploring contextual signals, evolving creative approaches, and the models that drive reliable results without cookies.

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Brett Geeser is a senior marketing executive with more than 15 years of experience in performance marketing, digital strategy, and brand management. His career spans both agency leadership and brand-side management, providing him with a comprehensive perspective on how to build, scale, and optimize growth in highly competitive markets.

As Head of DTC at Blue Wheel Media, Brett oversees strategy and growth for direct-to-consumer initiatives, drawing on his deep expertise in digital marketing, e-commerce, and brand development. On the agency side, he has led high-performing teams, managed complex client partnerships, and delivered measurable results for major brands including HP Computers, Kohl’s, and Volkswagen. On the brand side, he directed marketing initiatives at Sears/Kmart, driving revenue growth, optimizing multimillion-dollar advertising investments, and strengthening customer engagement.

Brett’s ability to bridge strategic brand stewardship with rigorous performance marketing execution has made him a trusted leader for organizations seeking to accelerate growth and maximize return on marketing investments.