AdFest 2025 Keynote Presentation by Christie Hefner: Marketing as the Strategic Driver

In “Marketing as the Strategic Driver: A CEO’s Perspective on Reinventing a Brand & Building a Culture of Innovation,” Christie shared how marketing, when elevated to the executive level, can reinvent brands and shape company culture.

A big thank-you to Christie for bringing her perspective and energy to the stage—it was the perfect way to set the tone for the day.

📅 September 14–17, 2025

📍 Ritz-Carlton, Dorado Beach, Puerto Rico