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AdFest 2024 Welcomes Newest Speaker, Mandy Rassi, the SVP - Chief Marketing Officer At Michaels



AdFest 2024 welcomes its newest speaker, Mandy Rassi, the Director of Programmatic & Social at Michaels!


Mandy joined Michaels in April 2022. As Senior Vice President – Chief Marketing Officer, Mandy leads the marketing and loyalty organization and its development of strategy, planning, and execution for 1300 Michaels Stores and e-commerce business. 


Prior to joining Michaels, Mandy was Vice President and Head of Marketing at The Kroger Co. where she led a transformation of the marketing function and worked with her team to create impactful campaigns such as the company’s 2019 “Fresh For Everyone” rebrand. 

Before Kroger, Mandy spent more than a decade in Brand Building at Procter & Gamble. 


Mandy earned a bachelor’s degree in psychology and women’s studies from Miami University and currently resides in Cincinnati with her husband and three children.


About AdFest 2024

📍Dorado Beach, Ritz-Carlton, PR

📅 October 6 - 9, 2024


Interested in speaking at AdFest 2024? https://www.islandadfest.com/speaker


Request your invitation to this immersive experience for executive marketers: https://www.islandadfest.com/adfest-2024

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