Schedule

AdFest 2026 by AdMedia | Sep 14, 12:30 PM EDT – Sep 17, 11:00 AM EDT Dorado Beach, Ritz Carlton, Puerto Rico, 100, 2000 Dorado Bch Dr, Dorado, 00646, Puerto Rico

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Mon, Sep 14

3:30 PM - 5:30 PM
2 hours
Badge Pick Up
Livingston Library
4:00 PM - 11:50 PM
7 hours 50 minutes
Hotel Check-in
Reception
6:30 PM - 7:30 PM
1 hour
Welcome Mixer
Surf Lawn
7:30 PM - 9:30 PM
2 hours
Dinner
Surf Lawn
9:30 PM - 10:30 PM
1 hour
AdFest After Hours
Surf Lawn

Tue, Sep 15

6:30 AM - 8:30 AM
2 hours
Breakfast
COA
9:00 AM - 9:10 AM
10 minutes
Opening Remarks from AdMedia
Surf Ballroom
Welcome
9:10 AM - 9:35 AM
25 minutes
The Human Advantage
Surf Ballroom
Keynote
9:35 AM - 10:00 AM
25 minutes
Keynote: David Beauparlant
Surf Ballroom
Keynote
10:00 AM - 10:40 AM
40 minutes
Marketing Beyond Search: Winning in the New Discovery Landscape
Surf Ballroom
Fireside Chat
10:40 AM - 11:20 AM
40 minutes
Omnichannel Strategies: A Connected Customer Journey
Surf Ballroom
Fireside Chat
11:20 AM - 12:00 PM
40 minutes
The Power of Brand: Building Trust That Drives Growth
Surf Ballroom
Fireside Chat
12:00 PM - 12:25 PM
25 minutes
Roundtables
Surf Ballroom
Roundtables
12:25 PM - 12:50 PM
25 minutes
Roundtables
Surf Ballroom
Roundtables
12:50 PM - 1:00 PM
10 minutes
Day 1 Recap & Wrap Up
Surf Ballroom
1:00 PM - 3:00 PM
2 hours
Lunch
COA
1:00 PM - 3:00 PM
2 hours
Professional Headshots
COA Private Dining Room
2:00 PM - 5:00 PM
3 hours
Optional Activities
6:30 PM - 7:30 PM
1 hour
Cocktail Mixer
COA
7:30 PM - 9:30 PM
2 hours
Dinner
COA
9:30 PM - 10:30 PM
1 hour
AdFest After Hours
COA

Wed, Sep 16

6:30 AM - 8:30 AM
2 hours
Breakfast
COA
9:00 AM - 9:10 AM
10 minutes
Opening Remarks
Surf Ballroom
Welcome
9:10 AM - 9:25 AM
15 minutes
Passing Kindness Forward: Human Connection in an AI World
Surf Ballroom
Keynote
9:25 AM - 9:50 AM
25 minutes
Keynote: Nishtha Jain
Surf Ballroom
Keynote
9:50 AM - 10:30 AM
40 minutes
Creator Commerce: The New Customer Journey
Surf Ballroom
Fireside Chat
10:30 AM - 11:10 AM
40 minutes
The Modern Agency Partnership: Brand Expectations
Surf Ballroom
Fireside Chat
11:10 AM - 11:50 AM
40 minutes
The New Marketing Playbook
Surf Ballroom
Fireside Chat
11:50 AM - 12:15 PM
25 minutes
Roundtables
Surf Ballroom
Roundtables
12:15 PM - 12:50 PM
35 minutes
CEO Conversation: Building the Future of Marketing
Surf Ballroom
Interview
12:50 PM - 1:00 PM
10 minutes
Day 2 Recap & Wrap Up
Surf Ballroom
1:00 PM - 3:00 PM
2 hours
Lunch
COA
1:00 PM - 3:00 PM
2 hours
Women's Power Lunch with Christie Hefner
COA Private Dining Room
2:00 PM - 5:00 PM
3 hours
Optional Activities
6:30 PM - 7:30 PM
1 hour
Cocktail Mixer
Positivo
7:30 PM - 9:30 PM
2 hours
Dinner
Positivo
9:30 PM - 11:30 PM
2 hours
Farewell Fiesta
Positivo

Thu, Sep 17

7:00 AM - 10:00 AM
3 hours
Drop-In Breakfast
COA
11:00 AM - 11:15 AM
15 minutes
Hotel Checkout
Reception

Schedule

Mon, Sep 14

Badge Pick Up

Hotel Check-in

Welcome Mixer

Dinner

AdFest After Hours

Tue, Sep 15

Breakfast

Opening Remarks from AdMedia

The Human Advantage

Keynote: David Beauparlant

Marketing Beyond Search: Winning in the New Discovery Landscape

Omnichannel Strategies: A Connected Customer Journey

The Power of Brand: Building Trust That Drives Growth

Roundtables

Roundtables

Day 1 Recap & Wrap Up

Lunch

Professional Headshots

Optional Activities

Cocktail Mixer

Dinner

AdFest After Hours

Wed, Sep 16

Breakfast

Opening Remarks

Passing Kindness Forward: Human Connection in an AI World

Keynote: Nishtha Jain

Creator Commerce: The New Customer Journey

The Modern Agency Partnership: Brand Expectations

The New Marketing Playbook

Roundtables

CEO Conversation: Building the Future of Marketing

Day 2 Recap & Wrap Up

Lunch

Women's Power Lunch with Christie Hefner

Optional Activities

Cocktail Mixer

Dinner

Farewell Fiesta

Thu, Sep 17

Drop-In Breakfast

Hotel Checkout