Schedule

AdFest 2026 by AdMedia | Sep 14, 12:30 PM EDT – Sep 17, 11:00 AM EDT Dorado Beach, Ritz Carlton, Puerto Rico, 100, 2000 Dorado Bch Dr, Dorado, 00646, Puerto Rico

Request Invitation

Roundtable

Fireside Chat

Keynote

Sun, Sep 14

3:30 PM - 5:30 PM
2 hours
Badge Pick-up
Livingston Library
6:30 PM - 7:30 PM
1 hour
Welcome Mixer
COA
7:30 PM - 9:30 PM
2 hours
Welcome Dinner
COA

Mon, Sep 15

6:30 AM - 8:30 AM
2 hours
Breakfast
COA
9:00 AM - 9:10 AM
10 minutes
Opening Remarks from AdMedia
Ballroom
9:10 AM - 9:40 AM
30 minutes
Brand Marketing and AI: Representing Your Brand’s Purpose and Values in Changing Times
Ballroom
Fireside Chat
9:40 AM - 10:10 AM
30 minutes
Redefining Search: Marketing Where Consumers Start Today
Ballroom
Fireside Chat
10:10 AM - 10:40 AM
30 minutes
Clicks to Content: Finding New Ways To Reach Audiences?
Ballroom
Fireside Chat
10:40 AM - 11:10 AM
30 minutes
AI at the Core: Real-World Applications for Smarter Marketing
Ballroom
Fireside Chat
11:10 AM - 11:30 AM
20 minutes
Break
Ballroom
11:30 AM - 12:00 PM
30 minutes
The AI-Driven Media Planning: From Brief to Optimization
Ballroom
Roundtable
12:00 PM - 12:30 PM
30 minutes
Budgeting in an Uncertain Market: What’s Worth the Spend in 2025?
Ballroom
Roundtable
12:30 PM - 1:00 PM
30 minutes
First-Party Data Strategy: Building for the Long Term
Ballroom
Roundtable
1:00 PM - 3:00 PM
2 hours
Lunch
COA
2:00 PM - 6:00 PM
4 hours
Optional Activities
The Ritz Property
6:30 PM - 8:30 PM
2 hours
Dinner
Surf Lawn
8:30 PM - 10:00 PM
1 hour 30 minutes
Dessert & Cocktails
Surf Lawn

Tue, Sep 16

6:30 AM - 8:30 AM
2 hours
Breakfast
COA
9:00 AM - 9:10 AM
10 minutes
Opening Remarks from AdMedia
Ballroom
9:10 AM - 9:40 AM
30 minutes
Keynote Presentation by Christie Hefner
Ballroom
Keynote
9:40 AM - 10:10 AM
30 minutes
Building Bridges: Impactful Data Strategies in a Fractured Landscape
Ballroom
Fireside Chat
10:10 AM - 10:40 AM
30 minutes
Independent Agencies vs. Holding Companies: A New Era of Media Partnerships
Ballroom
Fireside Chat
10:40 AM - 11:00 AM
20 minutes
Break
Ballroom
11:00 AM - 11:30 AM
30 minutes
In-House, Outsourced, or Hybrid? Rebuilding the Marketing Org
Ballroom
Roundtable
11:30 AM - 12:00 PM
30 minutes
Retail Media & Commerce Marketing: What’s Really Working?
Ballroom
Roundtable
12:00 PM - 12:30 PM
30 minutes
Cross-Platform Shopping & Measurement: Still a Fantasy or Getting Closer?
Ballroom
Roundtable
12:30 PM - 1:00 PM
30 minutes
Wrap-Up & What’s Ahead
Ballroom
Roundtable
1:00 PM - 3:00 PM
2 hours
Lunch
COA
2:00 PM - 6:00 PM
4 hours
Optional Activities
The Ritz Property
6:30 PM - 7:30 PM
1 hour
Cocktail Mixer
Positivo
7:30 PM - 9:30 PM
2 hours
Dinner
Positivo
9:30 PM - 11:30 PM
2 hours
Farewell Fiesta
Positivo

Wed, Sep 17

7:00 AM - 10:00 AM
3 hours
Drop-in Breakfast
COA

Schedule

Sun, Sep 14

Badge Pick-up

Welcome Mixer

Welcome Dinner

Mon, Sep 15

Breakfast

Opening Remarks from AdMedia

Brand Marketing and AI: Representing Your Brand’s Purpose and Values in Changing Times

Redefining Search: Marketing Where Consumers Start Today

Clicks to Content: Finding New Ways To Reach Audiences?

AI at the Core: Real-World Applications for Smarter Marketing

Break

The AI-Driven Media Planning: From Brief to Optimization

Budgeting in an Uncertain Market: What’s Worth the Spend in 2025?

First-Party Data Strategy: Building for the Long Term

Lunch

Optional Activities

Dinner

Dessert & Cocktails

Tue, Sep 16

Breakfast

Opening Remarks from AdMedia

Keynote Presentation by Christie Hefner

Building Bridges: Impactful Data Strategies in a Fractured Landscape

Independent Agencies vs. Holding Companies: A New Era of Media Partnerships

Break

In-House, Outsourced, or Hybrid? Rebuilding the Marketing Org

Retail Media & Commerce Marketing: What’s Really Working?

Cross-Platform Shopping & Measurement: Still a Fantasy or Getting Closer?

Wrap-Up & What’s Ahead

Lunch

Optional Activities

Cocktail Mixer

Dinner

Farewell Fiesta

Wed, Sep 17

Drop-in Breakfast